Internet Marketing Services
5.0 Rating on GoogleHow to read it
A coverage map for a county this size is not a list of cities. Anaheim, Santa Ana and Irvine each top 300,000 residents, Huntington Beach is close to 200,000, and no one place dominates, so customers move between them for work, school, appointments and shopping every day. 71.4 percent of workers drive alone to work, which means the car is the unit of travel and the freeway system is the real map. Cities that look far apart on a chart may be a single freeway hop; cities that sit close can be separated by a river, a base or a stretch of toll road.
So we build coverage in layers. The first layer is the city around your address or your crew's parking lot. The second is the cities one freeway hop away. The third is the stretches, places a customer might call from but that you would only serve for a larger job. Each layer gets its own pages, its own listing details and its own place in the ads, and each is reviewed against the calls it produced.
Five clusters
| Cluster | Cities and places | Roads that join them | What draws customers there |
|---|---|---|---|
| North County | Anaheim, Fullerton, Orange, Buena Park, Yorba Linda, Brea, Placentia, La Habra | I-5, SR-57, SR-91 and the Orange Crush interchange | Resort and convention traffic, two universities, three hospitals in Orange and the Los Angeles County line next door |
| West County and Little Saigon | Garden Grove, Westminster, Huntington Beach, Seal Beach, Fountain Valley | I-405, SR-22, Beach Boulevard and Pacific Coast Highway | Vietnamese and Korean business districts, beach tourism, a naval weapons station that takes up much of Seal Beach |
| Central and the airport | Santa Ana, Costa Mesa, Irvine, Newport Beach | SR-55, I-405, SR-73 and I-5 | The county seat, John Wayne Airport, the Irvine job centers, Fashion Island and the fairgrounds |
| The South County valley | Mission Viejo, Lake Forest, Rancho Santa Margarita, Aliso Viejo, Laguna Hills, Ladera Ranch, Coto de Caza | I-5 and the SR-241 and SR-133 toll roads | Saddleback College, a regional trauma center and housing communities, some of them unincorporated |
| The South County coast | Laguna Beach, Dana Point, San Juan Capistrano, San Clemente | Pacific Coast Highway and I-5 | Visitors, harbor and festival traffic, and the border with San Diego County |
Groupings are ours, built from the place brief and the road network; they are a planning tool, not official boundaries.
City by city
The largest city, with 346,824 people in 2020. The resort district, convention center and stadiums bring visitors and event traffic, and Anaheim Hills on the east side sits across the SR-241 toll road from the flatter city.
The county seat, with 310,227 people in 2020. City, county and federal offices cluster at the civic center, and both I-5 and SR-55 serve it, with John Wayne Airport just outside the city limits.
A planned city of 307,670 people in 2020 laid out in villages around UC Irvine. The Irvine Business Complex and the Irvine Spectrum are separate office districts, so a business-to-business firm may treat them as two markets.
A coastal city of 198,711 people in 2020 and the fourth largest in the county. Beach Boulevard runs through it, and summer events around the pier bring visitors to the same streets the residents use.
A northern city of 171,949 people in 2020 with SR-22 running through it. It borders Anaheim, Orange, Santa Ana, Westminster and Stanton, and has a large Vietnamese American community and a Korean business district.
Fullerton had 143,617 people in 2020 and holds Cal State Fullerton and Fullerton College. Brea, Placentia and La Habra form the same northern cluster along I-5, SR-57, SR-91 and SR-90.
The city of Orange, 139,911 people in 2020, is a separate place from the county. Hospitals and Chapman University sit here, and the Orange Crush joins I-5, SR-57 and SR-22 at its southwest edge.
A central city of 111,918 people in 2020, about a mile from the ocean at its south edge. I-405 crosses it, SR-55 ends here and SR-73 begins, and John Wayne Airport is next door.
The largest city of the South County valley, with 93,653 people in 2020. Lake Forest, Rancho Santa Margarita, Aliso Viejo and Laguna Hills are neighbors, along with unincorporated Ladera Ranch and Coto de Caza.
A harbor city of 85,239 people in 2020 with named parts such as Balboa Island, Corona del Mar and Newport Coast. Newport Center and the hospital there are the main daytime draw, and the city borders the airport.
A western city of 90,911 people in 2020, centered on Bolsa Avenue. Vietnamese Americans were 43.8 percent of residents, so search here often happens in Vietnamese as well as English.
A northwest city of 84,034 people in 2020, near the Los Angeles County line. I-5 passes through it and SR-91 splits it in two, and a business here sits right beside the Los Angeles County border.
A suburban city of 68,336 people in 2020 in the northeast corner, served by SR-91, SR-90 and the SR-241 toll road. Its position makes it a stretch for businesses based near the coast.
Four coastal cities from Laguna Beach (23,032) to San Clemente (64,293) in 2020, joined by Pacific Coast Highway and I-5. They are visitor-heavy, and the festival calendar changes who is searching.
Choosing your order
Your address, or the place your crew parks, is the first city. It gets the fullest page, the Business Profile and the first ad group.
Orange sits about 3 miles north of Santa Ana. Fullerton is about 11 miles north northwest and Buena Park about 12 miles northwest. Neighbors at that distance are natural second layers for a business in the middle of the county, and the freeway that links them is the one to name on your pages.
Yorba Linda in the northeast corner and San Clemente at the San Diego County line are a long way apart. A business based in either may take a job in the other for a large order, but it should not treat both as everyday markets.
After a quarter, compare the calls and booked jobs for each city to the page and ad time given to it. Cover more of the cities that book and fewer of the ones that do not.
Institutions
| Place | Kind | Why it shapes where customers are |
|---|---|---|
| John Wayne Airport | airport | The county's only commercial airport, serving Greater Los Angeles too, at the I-405 and MacArthur Boulevard interchange. |
| University of California, Irvine | university | The largest listed employer in Irvine, with 18,373 employees in 2021. |
| UC Irvine Medical Center | hospital | In the city of Orange, the city's largest employer at about 4,995 people. |
| Children's Hospital of Orange County (CHOC) | hospital | In Orange, the second largest employer there with about 3,938 people. A second CHOC location is at Mission Hospital in Mission Viejo. |
| Hoag Memorial Hospital Presbyterian | hospital | Newport Beach's largest employer, with 5,292 employees in the 2021 city report. |
| Mission Hospital Mission Viejo | hospital | South Orange County's regional trauma center and the top employer in Mission Viejo at 2,965. |
| California State University, Fullerton | university | 236 acre campus, about 39,868 students in 2019, the largest in the CSU system by enrollment. |
| Chapman University | university | Private university in Old Towne Orange, source of the annual Chapman economic forecast for the county. |
| Saddleback College and Orange Coast College | university | Community colleges in Mission Viejo (1,883 employees) and Costa Mesa (1,900 employees). |
Names that are not cities
Some of the places people search for are not cities, and a coverage map has to carry them. Ladera Ranch, Coto de Caza, Rossmoor and Midway City are unincorporated. John Wayne Airport sits on unincorporated land surrounded by Irvine, Newport Beach and Costa Mesa. Anaheim Hills is inside Anaheim, and the small city of Villa Park is entirely surrounded by Orange. Much of Seal Beach is a naval weapons station and a retirement community, so it is not open to ordinary commercial addresses.
That affects how a business should write its service-area list. Naming an unincorporated community on a page can bring in customers who would never type the nearest city. Naming a city that is mostly closed to commercial work wastes a line. A good list for businesses across OC mixes city names, district names and community names, each in a sentence that says why you serve it.
Coverage map questions
It is part of the work in every plan, not a separate charge. The plans behind it are RankGuarantee™ at $495 a month for 25 pages, Organic Growth at $1,495 (Silver), $2,495 (Gold, managed website) or $3,495 (Platinum), and paid ads management at $895, $1,595 or $2,295 a month with ad spend on top. You pay no setup fee and sign no contract.
The city where the address sits, or where the crew starts the day, followed by the cities one freeway hop away. Because customers cross city lines to work and to shop, a business in Costa Mesa may see calls from Irvine, Newport Beach and Santa Ana. Start with the home city, then let calls tell you which neighbors to add.
As many as it can serve on an ordinary day and no more. A plumber with two trucks may do well with five to eight cities, while a specialist who accepts travel for larger jobs can name more. Naming cities you rarely reach brings calls you decline, which wastes ad money and frustrates callers.
It is how locals talk, drawn roughly along SR-55, and the phone area codes follow it, with 714 and 657 in the north and 949 in the south. For many businesses it is a practical dividing line: crews based in one half do not drive daily to the other. It is a planning guide, not a rule.
Several. Huntington Beach, Newport Beach, Laguna Beach, Dana Point and San Clemente each have their own residents, streets and event calendars, and Pacific Coast Highway links them slowly. A coast-wide page can introduce your service, but each beach city usually deserves its own page if you work there regularly.
They concentrate people in one place for part of the day. A campus brings students and staff, a hospital brings patients and visitors, and an airport brings travelers who may need a service near the terminal. If your customers are those people, the institution is worth naming as a landmark on your pages and Business Profile.
Many businesses do, since Buena Park and Fullerton sit near the county line and customers cross it daily. The site can name the cities on both sides as separate service areas, but each page should reflect where you really work. We keep the two lists distinct so neither county is padded with places you seldom reach.
Explore more
Get in Touch
Tell us where your office, shop or crew starts the day and which cities you will drive to, and we will lay out the order to cover them. Call 610-825-4363 or email hello@getphound.com.